To establish a thorough understanding of our primary & secondary users and the sphere around theme, we engaged a internationally renowned research lab, We are Pi, in the Netherlands and coordinated in building the right innsight for our UX-development. After establishing some core insight to main topics for creating an experience for kids, we performed a series of interviews to confirm and adjust our hypothesis, really understanding the global needs we wanted to address. I used professional researchers as well performed my own interviews to establish a understanding the needs

This gave us the foundation to priorities and shape the experience we wanted to create through our UX-design