To deepen our understanding of the primary user groups and align product features with their real-world needs, we developed a set of data-informed personas representing the core user segments. These personas captured behavioral patterns, motivations, pain points, and contextual scenarios — serving as both a creative compass and an evaluative framework throughout the design process. By grounding our ideation and validation in realistic user archetypes, we ensured that the experiences and functionalities within the app resonated with the target audience and supported their goals in meaningful ways.