To evaluate market fit and uncover meaningful engagement points, we developed detailed user journey maps grounded in real-world routines and behaviors. These scenario-based narratives revealed contextual touchpoints where our product could seamlessly integrate into users’ lives. The journey mapping process informed ideation for app features, ensured contextual relevance in the user experience, and provided a strategic lens for aligning product value with user intent. It also served as a shared reference in defining the app’s core purpose and crafting a value-driven communication strategy for market positioning.