The functional hierarchy served as a strategic tool for prioritizing app development, aligning both feature importance and visual prominence. This hierarchy laid the groundwork for sprint-based implementation, allowing us to deliver the most critical functionalities needed to support the product’s initial launch.

By anchoring development in a structured framework, we maintained clear focus on features essential to building habit loops, ensuring that the user experience supported sustained engagement from day one.

With this foundation in place, we transitioned into creative ideation, using the hierarchy as a design compass during collaborative workshops and brainstorming sessions — balancing innovation with strategic UX objectives.