I led the planning and execution of field testing sessions, carefully structuring each session to align with specific research objectives and provide targeted feedback on key aspects of the user experience.

To optimize the value of each test cycle, we experimented with different testing methodologies and formats, calibrating the effort invested against the quality and depth of actionable insights. This approach helped us refine our testing strategy to support efficient iteration, ensuring that each round of feedback meaningfully informed design decisions and product evolution.