To establish a shared visual language early in the design process, we collaborated with the UI designer to create mood boards reflecting the three foundational aspects of the app’s visual identity. These boards served as visual alignment tools, helping the entire team converge on the aesthetic intent across multiple dimensions — including sports heritage, technology sophistication, and playful tone.

By anchoring creative decisions in clearly defined reference imagery, we streamlined the transition from conceptual direction to detailed UI design, reducing ambiguity and fostering coherence across visual elements.