During my 8 years at Playfinity, I led the UX design of five distinct app ecosystems — each grounded in this consistent user-centered design process, yet uniquely shaped by differing product goals, partnership models, and experience philosophies. Our ambition was bold: to pioneer a new category that blended physical sports with digital play, essentially inventing a new genre of active gaming.

With no established blueprint to follow, UX design played a critical role in shaping both the product and business. A core challenge was mastering multimodal interaction design, orchestrating seamless user experiences across mobile UIs, audio feedback, external hardware interfaces, and physical movement. Designing for this hybrid system demanded iterative experimentation, systems thinking, and close cross-functional collaboration.

The result was not only a suite of products but a design practice forged in ambiguity, innovation, and real-world testing — providing me with a deep and versatile foundation in advanced UX design.