NEW INTERACTIVE PARADIGM
Leading UX-design at Playfinity
This section highlights key strategic UX initiatives I led at Playfinity, where I translated abstract innovation into testable user flows, created multimodal feedback systems, and helped shape a new category of physical-digital play through iterative design leadership.
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Embedded UX Design
Full-time Design consultant
This project showcases the UX concept developed for Jotron’s GMDSS VHF radio, focusing on the design of an embedded user interface tailored for professional maritime communication. The UX design followed the interaction hierarchy I designed into the product.
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Experience Concept Design
Leading UX-design at Playfinity
To demonstrate the potential of Playfinity’s gaming ecosystem, we entered a competition to design a gaming park for Larvik Municipality. I led the development of the UX concept and presentation, creating a site-specific, immersive experience that extended our core technology into a physical public environment.
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SEE CASE PROJECT
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Over the 8 years in Playfinity I have managed the UX-development of 5 apps that were brought to market. In this presentation I wish to give insight to some of the the UX-processes I have managed and performed through the app developments.
As reference case I have used the baseball app development that was started in 2021, and has, since its launch, been undergoing constant iterations.
I have worked closely with our inhouse developer team as well as external resources in Poland and Ukraine. I collaborated with UI-designers and gaming experts in Italy and Norway.
Introduction
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